How EVO Defence Marketing Delivered Alliance SA’s Inaugural SME Seminar 2026

At EVO Defence Marketing, I thrive on bringing visionary industry initiatives to life. Recently, I had the absolute delight of partnering with Alliance SA to provide comprehensive event management and marketing services for their highly anticipated inaugural seminar. Working closely with Michael Slattery, Director of Alliance SA, and Ros Slattery to host their very first major event was a deeply rewarding milestone, showcasing our specialised capability to deliver premier, high-impact gatherings within the defence sector.

The seminar, titled "Working with Defence: A Practical Forum for SMEs on Risk, Security and Workforce," was an ambitious full-day program designed to help small and medium enterprises navigate the complexities of the defence supply chain. Managing an event of this scale and strategic importance requires meticulous planning, targeted promotional campaigns, and seamless on-the-day coordination. EVO Defence Marketing took the reins on the end-to-end marketing strategy, ensuring that the Slatterys' vision was executed.

A core component of our delivery was coordinating a highly complex run sheet featuring top-tier industry and government figures. Together, Michael, Ros, Brenton Gowland (MC), and I managed the scheduling, staging, and VIP transitions for a multi-session program that included high-profile speakers such as Matt Opie, Chief Executive of Defence SA, Libby Day, Chief Executive Officer of the Defence Teaming Centre, and The Honourable Chris Picton MP, Minister for Defence and Space Industries.

Strategic event marketing goes beyond ticket sales; it is about delivering maximum visibility and return on investment for event partners. I worked diligently to integrate and highlight the seminar’s key sponsors, including Industry Leadership Partner PEER, Industry Support Partner MAS National, and Networking Partner WorkSec. From the opening Welcome to through to the 4:30 pm Networking Drinks and Door Prize Draw, EVO ensured every sponsor touchpoint was professional, visible, and engaging.

The resounding success of Alliance SA's first seminar, held on 12 May 2026, stands as a great example of EVO Defence Marketing’s ability to elevate defence industry events. It was a privilege to support Michael and Ros Slattery in making their inaugural forum a triumph.

For organisations looking to host a high-impact, professionally managed defence industry event, EVO Defence Marketing brings the precise expertise, sector knowledge, and strategic marketing capabilities needed to deliver exceptional results.